Like cold calling, emails focused on potential customers are referred to as “cold emails.” Sometimes, regardless how hard you might try, it’s difficult to get prospective customers to open and read those emails. Below are a few tips that may help to increase your open and read rate of cold emails.
The Niche Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they already know that the main reason people purchase books, read articles, or click news content articles are the title. Spend some time on developing a subject line that catches your potential customer’s interest. It needs to be concise and really should summarize your email.
The Funnel: From a web marketing standpoint, view your email as the start of the sales funnel. The leads software needs to be brief and succinctly diagnose a potential customer’s problem or concern; provide a solution along with a means for that customer to learn how they may solve that problem, or supply the proper links to find that solution. Put simply, don’t send them to your house page. Bring them right to the page in which you provide the services you provide or answers to that particular problem. It is additionally beneficial to get a short video near the top of that page that reiterates their concern and offers some solutions or suggestions to solve the situation and why they need to read your copy on the page.
Research: It always helps you to do some extra research on the potential consumer. Along with viewing their sites, find out if your customer has personally written any blogs or articles. Read the things they have written. If appropriate, you are able to send a message for them with regards to their article or blog and a comment. Ensure that you hold the signature box of the email filled in properly, using a website and a call to action to view that site. Example: “Look who helped XYZ Company enhance their sales closing by 20% – (add site link).”
LinkedIn: A bit LinkedIn research goes along way. I assume you may have targeted your prospective customers, so linking with them may be beneficial. Also, see if they are part of any groups. Check out their participation level and in case they participate, join that group and comment after them. (As with the comments on blogs and articles, make sure that what you say has merit and is also not a blatant make an effort to win favor. Phony never works.)
Value Add: You can also give you a free ebook, white paper or video within your email subject line. For instance, in case your industry is branding, you may utilize a subject line having a value add such as “Get the customers to think of you first – 7 tips video!” Lead with this in the subject line and merely ask them to click to read or see the video. (Usually do not work with an attachment, as fydmpg
men and women will not open attachments.) Ensure you always put a call-to-action in almost any value add. Remember, if the subject line and your value add suits making use of their need, they are more inclined to open it up, read it, view it and take action.
Follow-Up: Either via an auto-responder or perhaps your own little typing fingers, follow-up in a few days with an email stating “Hope you read our 7 suggestions to get the customers to think of the initial. Or even, you are able to view it here (add link).” “At XYZ company, we specialize in… ” Here is where you can provide further information on how your organization can solve your customer’s problems and supply links, as well as the hyperlink to the page that provides your service (with the video) in this email. Odds are they will look at the video first then read your white paper. (Again, require time creating your subject line with this email.)
Patience: Like hammering a nail, should you keep at it, eventually you drive it home. Everbody knows, your competition for your eyeballs of potential prospects is fierce. By doing a little bit more focus on your subject line, funnel, content, a value add and follow-up, you will, undoubtedly, be doing greater than the majority of your competition. That little work is what will help you stick out in the minds of the potential customers and, eventually, get them to start and read your cold emails.